That is, in determining their foreign policies, states are not motivated by their passions, but by rational choice.

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Returning to an abusive partner may appear to be a financially rational choice.

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When summarizing all of economical and environmental advantages related to LED lighting, it seems like a rational choice to switch over immediately to LED lights.

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If Cleveland Clinic appeals to the emotional side of our brains to provide a simple, soothing experience, the supermarket chain Trader Joe's tries to simplify rational choice.

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And this leads to the second false premise of Internet dating: that choosing a mate should be a rational choice, in which people carefully comparison-shop for partners.

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However, this body of work is best understood as a set of exceptions that modifies but leaves intact the canonical model of rational choice, not least since it is irrational to suppose that people in general behave irrationally.

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