So, do you spend your life pursuing accomplishments and accolades, reaching for the stars?

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All of these companies are reaching for the stars with great energy.

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"I'm all for reaching for the stars, " Okoro said.

BBC: Banishing the Beijing demons

We are reaching for the stars.

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London is the big star, but if the Dutch master thinks athletes aren't reaching hard enough for the smaller stars - like Turin - then they might find themselves ditched long before 2012.

BBC: Banishing the Beijing demons