We know from neuroscience and psychology that naming a feeling takes the steam out of it, and reduces reactivity.

FORBES: The Real Reason You're Jealous of Your Friend's Success

Peroxynitrite is a source of hydroxyl radical-like reactivity, and it directly oxidizes proteins and other macromolecules with resultant carbonyl formation from side-chain and peptide-bond cleavage.

FORBES: The Lessons Of Failure: What We Can Learn From Bapineuzumab's Blowup

Indeed, the fast transmission of data and reactivity of national centres and country focal points are crucial for the effectiveness of the entire tsunami warning system.

UNESCO: EDUCATION

AEA's engineers have exploited this reactivity (and also enhanced its effectiveness at exhaust-pipe temperatures, in ways they are reluctant to discuss) to burn up the undesirable particles and other carbon-rich pollutants.

ECONOMIST: Diesel engines

And it's believed that the high chemical reactivity of the surface is due to the deposition of chemically active gases from the atmosphere onto the surface, gases like hydrogen peroxide and ozone.

NPR: Revisiting the Viking Missions to Mars

After enhancing its reactivity, cardanol is chemically bonded with cellulose, which produces a durable thermo-plastic that is strong, heat resistant, water resistant and non-crystalline (short molding time), due to the bonded cardanol's unique molecular structure consisting of flexible and rigid parts.

ENGADGET: NEC builds a better bioplastic from plant stems and cashew nut shells