The next goal is stimulating marketing audiences to understand, read and react.

FORBES: Wharton's 'Advertising 2020' Project Asks CMOs To Help Shape Marketing's Future

The improvements extend to both sides of the ball, as the new read and react defensive AI ensures that defenders must see the ball before they attempt to make a play on it.

FORBES: Move up http://i.forbesimg.com t Move down

We're not going to be a read-and-react defense.

WSJ: Proud Pettine eager to turn Bills defense around

Being able to read the market in Bangkok -- and react to it -- was all Bob Kevorkian needed to change his business plan.

CNN: ASIANOW - Asiaweek

Importantly, these are opportunities to create, rather than simply react, Mix up new media with traditional media by using digital outdoor boards where people can read tweets and Facebook posts in real time.

FORBES: Brand Passion Beats "Liking"