Reader's Digest Association Chairman Thomas Ryder brought in Klingel and gave him a blank check to clean up the circulation mess.

FORBES: Old Dog, New Tricks

Shares in Reader's Digest Association , which have almost halved this year, revived a tad after the chairman and chief executive, James Schadt, quit.

ECONOMIST: Exporting trouble

For three decades the Reader's Digest Association was able to keep its flagship magazine's more than 15 million subscribers by sending out 40 million subscribe-and-win sweepstakes solicitations a year.

FORBES: Old Dog, New Tricks