Sir Gulam Noon, founder of a ready-meal business, and (Lord) Kiran Bilimoria, who set up Cobra beer, are confident that British businesses will do better in India.
Eventually a harried housewife or a busy executive will be able to order a ready-to-eat or ready-to-cook gourmet meal for delivery by dinner time (see box).
Mary's Meals will place Charlie's gift in a container with a further 5, 000 backpacks ready to be shipped to Malawi, where the charity provides a daily meal to more than 479, 000 children.