B2People is about recognizing we are speaking to real people who do real things and then communicating with them in a language that is relevant to their real lives.
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Neuroeconomists use devices, like MRIs, to observe the behavior of real people buying and selling things.
Windows Phone 8 offers a truly personal smartphone experience, with an iconic Start screen that can be easily arranged to reflect individual priorities and animated Live Tiles for real-time updates on the people and things that matter most.
Because the data is stored and semantically tagged, the real-time status and history of all of the people and things can be easily accessed.
And there are few things scarier than standing up in front of a group of real live people and hearing words come out of your mouth for the very first time.
The real ugliness lies in the relationship between people who produce the technology and the things they produce..what is wrong with technology is that its not connected in any real way with the matters of the spirt and of the heart.
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They impose things like travel bans and people ask what kind of real effect is that going to have.
"People doing mashups today will go into business, and they will do real things with them, " she predicts.
Its real value lies in its status as a personal social network, where users connect with people and things they care about most outside of their careers.
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Mr Martin also questioned whether the Good Friday Agreement was delivering in real terms for people living in Northern Ireland and highlighted the issue of child poverty as an area where things were getting worse instead of better.
Based on the detailed results of his polling (carried out by Populus and YouGov), Lord Ashcroft's conclusion is that the Tory leadership failed to talk about the things that mattered to people and deluded itself about the party's real prospects.
The weird things he predicted are real and they can, indeed, only be seen by people who are not looking.
The past has seen the marketing and advertising community point to such things as big name celebrity endorsements one year, to real people performing viral stunts another.
He said the party had delivered on real terms council tax cuts, new apprenticeships and economic regeneration schemes, adding that these were "things where people can trust the record of action of the Lib Dems locally and our promise of more".
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