People live in the real physical world, not in the digital world.

CNN: Makeblock: open source 'Lego for adults'

Not long ago, finding a mate, or even a like-minded group of friends, was something that definitely happened in the "real" physical world.

FORBES: Reshaping Reality

By making it possible to track customers in the physical world as easily as we do on the Web, indoor positioning is poised to bring the power of web analytics into the physical world, giving us real-time insights into human behavior and habits on a massive scale.

FORBES: Indoor Venues Are The Next Frontier For Location-Based Services

These are little expanded stories from the fictional world rooted in a real, physical place.

FORBES: 'The Silent History:' A Novel Built for an iPhone

Is Amazon going to put up thousands of real, physical stores all around the country (and the world) to create the same brand image?

FORBES: The Amazon trance

Facial detection technology is making it feasible to do real-time measurement and analysis of ads in the physical world and predict the products you will want to buy, based on who you are or what you look like.

FORBES: What do Jell-O, Kraft, and Adidas Have in Common? They All Want to Know Your Face

The line between fantasy and reality blurs when players arrange to meet in the physical world and end up marrying each other--in a real church.

FORBES: Choice Bits