But how is creativity really treated, beyond the reality distortion field of such misty-eyed ad campaigns?

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Looks like Apple Chief Executive Steve Jobs' reality distortion field is portable, because it now appears to have made a trip with Jobs to Memphis, Tenn.

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' He was able to overcome the reality distortion field.

CNN: Is there a bias against creativity?

"People talked about Steve's reality distortion field as a joke but at the same time time he gives you the impression that everything he says is core to his belief about the world, " he said.

BBC: Shock over Apple boss Steve Jobs' medical leave

It cited Penn State's "excessive focus on athletics" and showed how under Paterno, a football-mad university created its own insular, reality distortion field, one in which to "avoid the consequences of bad publicity, " facts were brushed away and concealed.

WSJ: What Penn State Should Tear Down

Even a real hero, Steve Jobs, is famous for his "reality-distortion field"--in two minutes Jobs can have you believing the moon is made of Brie.

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