Unfortunately, in our reality-TV world, perception is reality and reality can be insanely demanding.

FORBES: Ideas Conferences as Brand Builders

But most experts don't see that strategy as the best alternative in a high-tech world that has more reality-TV-loving consumers demanding an interactive process.

FORBES: Don't Let The Customers Drive

Anna Elliot, a 2004 graduate of Hampshire College, told the audience about Bamyan Media, which makes reality TV that promotes social entrepreneurship in the developing world.

FORBES: Social Entrepreneurship, American Idol- Style

My God, there have been more tears shed on reality TV than by all the war-widows of the world.

NEWYORKER: Reality Effects