These challenges are in large part due to a singularly company-centric view of investing, building, and realizing value that remains commonplace today.

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Ideal investments are those few high-quality businesses run by superior management teams with significant ownership interest, favorable industry tailwinds, and a visible catalyst to realizing value.

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Mitsui Knowledge Industry (MKI) is an example of an organization realizing the value of big data by utilizing Hadoop and an analytic database.

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But realizing that value is no small matter.

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As buyers are more and more realizing they are not receiving their fair share of the value inherent in their personal data, the timing for an alternative approach to advertising-supported models is ideal.

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After realizing how helpful it was hear an objective view of my value, I started gathering intel from people who were similarly non-competitive with me: I asked my former boss for his advice, and my friend who works in finance.

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