Though Kate Ogata follows Rebecca Minkoff on all platforms, Instagram is by far her favorite, she said.

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Others, like Rebecca Minkoff, have gone full steam ahead since they started out.

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Designer Rebecca Minkoff explained that brands and retailers have to be careful to balance brand awareness and return on investment.

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Rebecca Minkoff and Kenneth Cole beamed live tweets on the walls, with Cole pledging donations to amFAR if a certain hashtag was used during the show.

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She recalls playing the role of bouncer at Rebecca Minkoff.

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