The same game is played by some of the cruise lines when they tell their passengers that certain shops in port are recommended for their good deals, when in reality there is a more basic reason for the referral: money.

FORBES: The Delta Air Lines Hotels.com Deal Is No Deal

Planning officers have recommended the plans for refusal stating it would adversely impact trade for local shops and would reduce the amount of land available for housing developments.

BBC: Williton supermarket plans divides local opinion