These boxes will include a special code that can be redeemed for reward points if you pledge to recycle the bags.

FORBES: Ziploc launches new recycling program

While this program is designed to encourage families to recycle their Ziploc bags, SC Johnson hopes that it leads families to begin a more comprehensive residential recycling program.

FORBES: Ziploc launches new recycling program

Consumers can recycle their clean and dry Ziploc bags at one of about 18, 000 in-store recycling centers across the country.

FORBES: Ziploc launches new recycling program

But Arends does delve into an important issue: no growth in revenue as the volume of actual trash disposed of has declined in the U.S. Manufacturers are using less packaging, consumers are re-using grocery bags, and little-by-little that overwhelming urge to reduce, re-use, recycle has gone from social movement to second nature for a lot of people.

FORBES: Connect