Like most business cards of the area's public officials, Bragdon's is printed on recycled paper.
Pack food and other gear in reusable fabric shopping sacks instead of paper or plastic bags, and use recycled paper napkins.
O'Reilly's books all have something in common besides being printed on recycled paper, a readable design and animal pictures on the cover.
It currently uses only 10 percent recycled paper on its inside pages.
Designer Boma Inko-Tariah, from fashion house Beldie's La Mode, created a fascinator crafted from recycled paper, broken compact discs and a tin can.
That, at least, is the reassuring tale told in the brochure (printed on recycled paper, of course)available for discerning shoppers at the track-lit, pristine poultry cooler in Whole Foods stores.
Especially the green marketer in me: I'm a chief marketing officer at Marcal, the segment leader in bath tissue, paper towels and other paper goods made from 100% recycled paper.
It says the way to reduce paper use lies in cutting consumption in industrialised countries, improving papermaking efficiency, and using more recycled paper and materials other than wood in manufacture.
The Yellow Pages Association (also known as the Local Search Association), which is the trade organization for the phone book industry, counters that phone books are in fact made only from recycled paper and sawdust.
In the main Beijing office, a homely red-painted house in a courtyard littered with bicycles, visitors would be handed staff cards printed on recycled paper and given metal reusable chopsticks, together with a lecture on how much of China's virgin forest was disappearing for wooden chopsticks every year.
Consumers in regions outside of North America are more accepting of recycled toilet paper and more readily embrace colored or fragranced rolls.
Since 2007, average annual sales of recycled toilet paper have risen about 8%, and diapers sales have almost doubled in that time.
It is either harvested and refined for the paper industry (mostly) or it is recycled again for the paper industry (again mostly).
It was renowned as the perfect commodity company because of its brutal efficiency at producing cheap paper from recycled scrap.
Sales of recycled (not necessarily brown) household paper products are rising faster than the overall market, says Ali Dibadj, senior analyst at Sanford C.
Standing among bales of crushed plastic bottles and piles of books waiting to be recycled, Lau says that one kilogram of waste paper would have gotten about 18 cents this time last year.
In 2006, the company introduced a hot beverage paper cup with 10% post-consumer recycled fiber and in 2008 it rolled out a new plastic cup that has less of an environmental impact than its original plastic cups.
The GreenHeart label means reduced packaging, recycled plastics, waterborne paints, and an electronic in-phone manual instead of a paper booklet.
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