Tomorrow, Red Bull Stratos, a group of extreme professionals, has carried buzz marketing into the space.
On Sunday morning, Red Bull Stratos, a group of extreme professionals, has carried buzz marketing into the space.
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One of its members, Felix Baumgartner is about to take an epic jump from the edge of space, according to Red Bull Stratos official site.
Red Bull Stratos is the latest in that long line of unconventional projects, and it is obviously the most challenging, demanding and impressive one yet.
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Red Bull owns an MLS team, hosts action sports competitions around the world and funded the Red Bull Stratos jump from near-space last month.
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Red Bull Stratos is an example of how Red Bull helps its athletes to achieve their professional goals, and the program is one that Red Bull developed together with Felix Baumgartner over the last five years.
"We congratulate Felix Baumgartner and the entire Red Bull Stratos team for their successful mission, and for creating a live stream with the most concurrent views ever on YouTube, " the company said on its blog.
Breaking the sound barrier is just one of four records expected to be set by Baumgartner and Red Bull Stratos, a project sponsored by the Austrian energy drink manufacturer that is five years in the making.
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It was the culmination of the very effective Red Bull Stratos marketing program a mission to break the 50-year-old skydiving freefall record that was conceived by Red Bull, Baumgartner and former record holder Joe Kittinger some seven years ago.
The researchers on the Red Bull Stratos project say it has already provided invaluable data for the development of high-performance, high-altitude parachute systems, and that the lessons learned will inform the development of new ideas for emergency evacuation from vehicles, such as spacecraft, passing through the stratosphere.
Today also marks the culmination of Red Bull Stratos, the mission to break the freefall record cooked up back in 2005 by Red Bull, Baumgartner and Joe Kittinger, who previously held the jumping world record and who guided Baumgartner in his fall yesterday.
The Red Bull Stratos scientists said the stunt had provided invaluable data for the development of high-performance, high-altitude parachute systems, and that the lessons learned would inform the development of new ideas for emergency evacuation from vehicles, such as spacecraft passing through the stratosphere.
"Together, we proved that a human in freefall can break the speed of sound returning from near space, going through a transonic phase and landing safely on the ground, " said Dr Jonathan Clark, a former space shuttle flight surgeon and the Red Bull Stratos medical director.
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With the leadership of Red Bull Stratos technical project director, Art Thompson, a world-leading team of scientists, engineers and experts in aerospace medicine have been assembled to not only create the equipment necessary to help Felix reach his personal goal of freefall from 120, 000 feet, but also to have the ability to deliver valuable physiological data to the scientific community.
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