Researchers fed college students watching television Lay's Stax with a red chip placed at various intervals throughout the canister in a 2012 study.

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But while the Hang Seng has recovered to within 30% of its August 1997 all-time high, the red chip index is still 57% off its peak.

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So popular, in fact, that the market's red chip index has rocketed over 80% since hitting bottom in mid-January, compared to the blue-chip Hang Seng Index's 40% gain over the same period.

CNN: Red Chip Frenzy Again?

But van der Kamp thinks the market will be fine so long as the red-chip frenzy does not spill over into the rest of the bourse.

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Andy Xie, chief China economist for Morgan Stanley Dean Witter in Hong Kong, points out that if foreign creditors don't roll over debts for red-chip companies, most of which are severely overstretched financially, the latter could start going under too.

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Case in point, NVIDIA's rumored LTE-capable Tegra 4, allegedly clocked up to 2GHz or Intel's Red Ridge Medfield chip, which we saw pop up at the FCC earlier this month.

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Fa'atau spotted the lack of cover to chip in behind the advancing line of red shirts and Max Evans fielded the bouncing ball deftly to go under the posts.

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