One of Rojo's co-founders, Chris Alden , has a traditional media background, having founded Red Herring magazine (out of his house) in 1993.

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It was a slow Friday at Red Herring magazine.

FORBES: Magazine Article

In fact, to my mind, the single most surprising image of the whole campaign (besides Al's drunken dancing on loser night) was the cocktail napkin doodling Gore did on information technology for Red Herring magazine.

FORBES: President-Elect Fails To Understand Tech

Along with a trail of bankruptcies, at least 22 complaints against Evans and related entities were filed with the SEC according to Justin Hibbard, now a San Francisco based private investigator specializing in fraud cases, in an article for Red Herring magazine.

FORBES: How Bill Gates Hired His Investment Advisor

The technology magazine Red Herring sponsors a workshop on attracting investment, there are keynote speeches from senior management figures at Intel, Digital, Citicorp and Cisco Systems and Intel unveils "e-business solutions and consumer applications" on its stand, its first-ever appearance in the five-year history of the show.

BBC: UK takes on the Internet World