His view: Windows 8 plus touch plus improved performance should drive a big PC refresh cycle.
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The market and industry analysts were fired up about the solidifying evidence of a PC refresh cycle in the Intel results.
Corporations have been slow to refresh their mainframes since the recovery began, but many expect a refresh cycle to begin later this year.
What would more likely happen is that devices would be replaced on a typical three-year refresh cycle with those that feature low power consumption.
Fundamentals are improving and we expect the current PC refresh cycle to continue to lift both chip makers results, as pent up demand starts to work through the system.
His company, on a three-year refresh cycle, runs the PCs on Windows 7 and doesn't have plans to migrate to Windows 8 until either the performance of Windows 7 deteriorates, or if a licensing deal with Microsoft were to make cost a nonissue.
Looking ahead, the company expects to see margins contract further in the next quarter as it looks to launch a number of lower margin new products ahead of the holiday season in what is going to be the broadest product refresh cycle in its history.
So Chrysler locked in a more thorough upgrade of Ram for this fall than the less-extensive mid-cycle refresh it had been planning.
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Thus, Nintendo has upset the conventional console hardware upgrade cycle (a refresh of every 4-5 years).
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What was worse was that the new managers asked them to refresh the strategy that these same consultants had previously developed, which allowed them to start the cycle all over again.
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