Scary in the sense that if you are a given brand in any category and even though your loyal customer has remained loyal for X number of years regardless of price, said customer is now willing to turn their back on you all for the sake of saving money.

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"I believe strongly that there is a shared and common purpose that we all hold very dear, regardless of who you are supporting at this time for the Democratic nominee as president, " she added.

CNN: Obama takes heat for skipping State of the Black Union