Jeremy Cooper, Asia Pacific regional marketing director for SalesForce, believes Microsoft is taking a risk.
Tesco has appointed a bunch of regional marketing managers to find locally produced speciality foods.
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Its hierarchy is surprisingly shallow: there are only one or two managers between the chief executive and his regional marketing officers.
"The Golden Card Project aims to go beyond basic banking services, " says David Knapp, regional marketing manager for Tandem, the U.S. computer-maker that provided the equipment for the Hainan experiment.
That's a complex job, involving regional pricing, marketing and advertising decisions, and Coke's recent performance has been spotty.
Leading the way of corporate ownership and operation of bowl games is ESPN Regional Television, a sports marketing, syndication and production company subsidiary of ESPN.
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The BCS made college football more valuable as a brand by organizing and nationalizing a sport whose following and marketing had been largely regional.
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Moreover, we believe Nike could recover its growth pace in China as it is taking steps to bring down its regional inventory levels, increasing its marketing activities to enhance its brand image, and realigning its product portfolio to suit Chinese preferences.
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The Resnicks kicked in their marketing efforts, focusing on regional television and point-of-sale advertising.
Yahoo's site lists hundreds of jobs available around the globe, and Killen brings in her regional managers for joint talks on closer marketing execution, like media sales campaigns in several countries at once.
The hierarchy of the original classification system however imperfect or incomplete gave Bordeaux a measurable sort of prestige, not to mention marketing power, that no other regional system has managed to duplicate.
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The story of Nycomed is one of the best partners Kristoffer Melinder and Toni Weitzberg at Nordic Capital, a relatively small Swedish firm, correctly saw both a coming pharmaceutical consolidation trend in Europe and the opportunity to use a regional drug company as a vehicle to build marketing operations across the emerging markets.
He has also worked closely with our regional operations to thoroughly understand the needs of our marketing and channels at the front end operations.
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Less easy to justify are Daft's take-it-or-leave-it orders requiring longtime employees to move to far-off Detroit or Cincinnati as part of his "Think local, act local" plan, designed to push more authority over marketing, advertising and pricing down to the regional level.
He had tried to exert full control over Iridium's loose confederation of marketing partners, publicly sniping at the competence of its regional distributors.
Athens-Clarke County police said they have local, regional and national alerts out for George Zinkhan, 57, an endowed marketing professor at the school's Terry College of Business.
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It is meant to create a space of exchange to stimulate innovation, improve quality of textile productions and enhance marketing capacities of Bosnia and Herzegovina craftspeople to access national, regional and international markets.
Appirio worked with Barry and his core sales operations team for managing the salesforce.com environment and doing the analytics, with the IT department for device management, with the marketing team for content creation and porting, and with the regional sales directors to drive adoption, use, and collaboration.
FORBES: Kindred Healthcare Empowers Sales Reps With iPads And Salesforce.com
You control a portion of the marketing budget, but most of the budget is owned by GMs at the regional level so you lack the power of the purse strings.
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