The company promotes these smaller venues in brochures and regional publications and on Web sites.

FORBES: Cheap Thrills

So far, UPS has signed up for eight regional publications.

FORBES: Rewriting the law

In March 1998 Wasserstein installed Pollak, the 43-year-old former head of circulation for the New York Times, as top dog and charged him to exhort newly acquired local publications to expand their regional franchises.

FORBES: Rewriting the law