Branson immediately cried foul to British regulatory authorities, who have since taken heed, but the damage had been done.

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The microneedle vaccines could be self-administered, but we need to await the outcome of human clinical trials and successful filing of all the clinical documentation (safety studies, and results of vaccine effectiveness) to the national regulatory authorities, who will decide who can administer this type of vaccine.

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"The regulatory authorities are really set up around the belief that people who are distributing pharmaceutical products are people who are playing by the rules, " Inkster says.

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Public confidence would also be boosted by giving consumers a clearer sense of participation in the regulatory process, so that they do not feel that such products are being foisted on them by authorities who are cosier with the industry than with shoppers.

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Red-M, the company who carried out the survey, made a number of recommendations to the Channel Islands Competition and Regulatory Authorities (CICRA) which commissioned the survey.

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Banks have been fined by regulatory authorities, but the scandals have also resulted in high-profile casualties such as Bob Diamond at Barclays, who have either resigned, or been forced to step down.

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