Enterprise Rent-a-Car conducted a similar experiment in the U.S. in 2005, when they launched their Exotic Car Collection in West Los Angeles.
In an imaginative application of vigilante justice, Acme Rent-a-Car of New Haven, Conn. levies its own fines on speeders (whom it catches with the Global Positioning System).
First, he discovered in work with Enterprise Rent-A-Car that a key to measuring loyalty was to give priority to the enthusiastic customers, i.e. those who were delighted.
FORBES: Measuring Business's New Bottom Line: Customer Delight
Recently an executive with a major insurance firm shared a story about his experience with Enterprise Rent-A-Car, top in the 2010 JD Powers customer satisfaction study among rental car companies.
FORBES: Give the Holiday Gift of a Remarkable Customer Experience
Enterprise Rent-A-Car had made startling inroads into a highly competitive market previously dominated by entrenched companies like Hertz and Avis by by keeping a tight focus on evangelists people who loved their company and would sing its praises to friends and colleagues.
FORBES: Measuring Business's New Bottom Line: Customer Delight
Michael Egan made a mid-nine-figure fortune building Alamo Rent-A-Car into an industry powerhouse, and though he isn't much of a gear-head, his decades in the travel business convinced him that we haven't even begun to see the changes that will be wrought by information technologies.
Recurring expenses--like interest on a bank loan, car payments or rent--are paid automatically, and Cindy receives notification by e-mail.
When you land in Beirut, rent a car - however you will need to be a competent, confident driver to handle the Lebanese penchant for white-knuckle driving without breaking a sweat.
But we can also take a week to rent a car and make a less-relaxing effort to explore one island, driving from end to end, seeking out colonial-period architecture and native Taino cultural remnants, or sampling local cuisines, searching for differences in regional preferences within each island.
It made little sense to him to rent a car or buy a round-trip Amtrak ticket to get to Washington instead of simply flying where you want to go.
My only option was to rent a car and embark on a four-hour drive into the desert in the middle of the night, completely alone.
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Rent a car with good tires, high clearance and, preferably, four-wheel drive.
The company proffers some zany homes for rent as well, like a conch seashell-shaped house in Isla Mujeres, Mexico and a converted railway car in Montana.
Hu set off for downtown Beijing, working the phone and e-mailing from the back seat of a car, directing her staff to rent a satellite phone and get a crew to Sichuan.
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