Oracle, which has a reputation for bullying customers, has infuriated customers in the past by introducing products littered with bugs.

FORBES: Chief Executive Larry Ellison

Poochie's reputation for creating hot nails has drawn customers and fellow nail techs from across the United States and the Caribbean at a time when mainstream America is catching up with Europe and Asia in embracing elaborate forms of nail decor.

CNN: On main street and the runway, nail art is the new lipstick

Many airlines have tried to improve availability, realizing that awards miles bring in billions of dollars, and that a reputation for being stingy with miles can risk losing customers, according to the Wall Street Journal, which published a story outlining the changes in the survey numbers.

FORBES: Delta, U.S. Airways Rank Worst for Frequent Flier Options

Amazon Web Services (AWS), which rents computing capacity in its giant data centres to customers, has also won a reputation for being cheap.

ECONOMIST: Amazon: The Walmart of the web | The

Indeed, it was widely assumed that many companies did not report loss of confidential information or a disruption to their computer system caused by a cyber incident for fear of damaging their reputation with investors, customers, and their employees, and highlighting their vulnerabilities.

FORBES: Disclosing Cyber Security Incidents: The SEC Weighs In

While there will be up front costs of purchasing the new vehicles, over time the enormous fuel savings will more than make up for this initial outlay of capital, and Fedex is also gaining a reputation for being socially responsible, thus potentially attracting additional customers who would have otherwise used a competitor.

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The more our customers understand that Makino has earned its reputation for the highest-quality machines, the easier my job becomes.

FORBES: Engineering Content For Makino

Steve's proclivity for responding to e-mails, and the reputation that came with that, made his inbox a prominent target for customers looking to overstep rows of supervisors to get broken computers replaced and generous credit for service outages.

CNN: Mark Milian,