For years, Microsoft has has an albatross around its neck when it comes to its reputation for security.
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Further, the pornographic e-mails that clog up chatrooms are further denting Microsoft's reputation for software security.
Those first few hours sum up all the problems of doing business in Indonesia: excessive red tape, unproductive labour, bad infrastructure, a lack of respect for the rule of law and a reputation for lax security.
Charlie Miller is an NSA-trained hacker with an elite reputation for tracking down dangerous security flaws in software.
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And, in the case of hijacked government diplomatic or military files, the potential for damage to national reputation and security has been enormously amplified by online vehicles like WikiLeaks, with the power to distribute purloined data globally in a heartbeat.
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As I say, the real issue on this to me is the fact that it evokes a period of in the past where the Soviet security service had a reputation for engaging in pretty hardball tactics.
By re-establishing its reputation for toughness, Israel can simultaneously improve its security position and release the Arabs from the demons of their obsessive anti-Zionism thereby permitting both parties to disengage from the other and tend to their own gardens.
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Reputation has become an effective and required ingredient for many aspects of security.
Well known in national security circles, the highly decorated war veteran has established a reputation for being a strong strategic thinker.
Qusay gained a reputation for brutality as a member, and later head of, the country's security services.
The Shenzhen-based telecom firm says it wants to address concerns over security, state support and intellectual property by correcting the false claims that have tarnished its reputation for the past decade.
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