Reputation Institute recently ranked 100 businesses that have successfully established strong international names for themselves.
In the first quarter of 2012, Reputation Institute conducted an online study among 10, 198 consumers.
Anthony Johndrow is partner and managing director of the Reputation Institute in New York.
But Denmark already has a far better reputation than the U.S., the Reputation Institute would tell you.
Reputation Institute also analyzed what it calls the seven dimensions of corporate reputation.
Reputation Institute then analyzed what it calls the seven dimensions of corporate reputation.
This article is by Anthony Johndrow, managing partner, North America, at Reputation Institute.
FORBES: The Era Of Brand Imperialism Is Over. Long Live The Reputation Economy!
This is the second year the Reputation Institute has ranked cities, but the first year it used this particular ranking system.
To compile its data, the Reputation Institute conducted online interviews with 36, 000 consumers from G8 countries in January and February of 2012.
Earlier this year Reputation Institute ranked the most and least reputable big companies in the U.S. Forbes reported on that here.
According to Reputation Institute, a global private consulting firm based in New York, reputation is the emotional bond that companies have with stakeholders.
Reputation Institute, a global private consulting firm based in New York, recently ranked 100 businesses that have successfully established strong international names for themselves.
The Reputation Institute asked more than 30, 000 consumers from 25 countries to name a company in your country that you believe to be very socially responsible.
Reputation Institute then analyzed what it calls the seven dimensions of corporate reputation, including workplace, governance, citizenship, financial performance, leadership, products and services, and innovation.
Reputation Institute also looked at the results broken down by region.
One company spoke about measuring the rebuilding of trust among each stakeholder group via the Reputation Institute and another spoke of obtaining metrics on customer satisfaction.
"Google has the best corporate reputation in the world because it understands the power of the corporate story, " says Kasper Ulf Nielsen, Reputation Institute's executive partner.
Being recognized by the Reputation Institute really shows that our efforts are making a positive impact on people in our own backyard and around the world.
According to The Reputation Institute, a global consulting firm based in New York and Copenhagen, Vancouver is No. 1, followed by Vienna, Sydney, Copenhagen and Oslo.
Once it compiled its overall reputation ranking, the Reputation Institute conducted a series of focus groups to try to break down the attributes that went into country rankings.
To qualify for the ranking at all, each company had to have an above-average reputation score (defined as over 70) in its home market, based on Reputation Institute's global database of RepTrak scores spanning 2006 to 2010.
"The first step to conquering the challenges" of expanding a brand across borders "lies in understanding what matters most to consumers in foreign markets, then finding ways to make emotional connections with those consumers abroad, " says Nicolas Georges Trad, a Reputation Institute executive partner.
Yusuf founded Zaytuna Institute, which has "established an international reputation for presenting a classical picture of Islam in the West and which is dedicated to the revival of traditional study methods and the sciences of Islam, " according to his online biography.
The Institute also analyzed what it calls the seven dimensions of corporate reputation.
The day he appeared in court, the Times reported that he had transferred ownership of his estate at Knossos, including his vineyards and the Villa Ariadne, to the Athens-based British archaeological institute: an unexpected act of generosity that Mr MacGillivray argues was intended to save his reputation.
He also developed a reputation as a philanthropist, especially in his home state of Florida, where he helped found the Burt Reynolds Institute for Film and Theatre.
He also developed a reputation as a philanthropist, especially in his home state of Florida, where he helped found the Burt Reynolds Institute for Film and Threatre.
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