The tenth international SUMAMAD workshop brings together all designated national project coordinators from the above-mentioned project partner research institutions and the members of the project core management group.
In 2004, I was part of researchproject with a professor at the Kellogg School of Management and the CMO Council that sought to understand what senior marketers believed to be critical for their success.
The required 30-40 page senior project allows students to develop time-management skills, research a topic of choice with a qualified mentor, and utilize a university library.