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During the 1920s and 1930s, the Geneva, Switzerland-based watch brand, Alpina, was known for manufacturing military watches for pilots that were precise and resistant to shock.
FORBES: Alpina Takes to the Air with New Pilot Watches
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J. provided an advisory designed to spook and shock resistant evacuees.
FORBES: Hurricane Sandy: A Shrill Lesson from the L'Aquila Earthquake
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Built in a tough waterproof housing with anti-shake technology, the Polaroid XS80 is also shock and impact resistant allowing it to be used in all types of daring environments.
ENGADGET: Polaroid's XS80 action camera records adventures in 1080p, whether you're shaking or not
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The Seiko 5, as near as I can tell, got its start in the 1970s, and the name refers to its 5 attributes: water resistant, shock resistant, self-winding, day display, date display.
FORBES: Montre Sans Bull****: The Palate Cleansing Pleasure Of The Seiko 5