Like any philosophy, responsive design is a choice, and a tempting one at that.
FORBES: Mobile Apps: The Trouble With Using 'Responsive Design'
Yet, a simple search returns many excellent examples of responsive design achieving success in a mobile context.
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Responsive design means that the presentation adjusts for the device, in particular using media queries to detect dimensions.
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People magazine recently adopted responsive design to great effect in order to scale traditional Web content across screens.
FORBES: Mobile Apps: The Trouble With Using 'Responsive Design'
Oh, one last thing: Do not think a responsive design template on your website will do the trick.
Carin van Vuuren wrote a guest post last month for Forbes.com criticizing the responsive design approach to building mobile websites.
FORBES: The Future Of The Web: The Case For Responsive Design
The next frontier in the evolving One Web approach is building on responsive design techniques to develop websites that are truly adaptive.
FORBES: The Future Of The Web: The Case For Responsive Design
The platform does not build in responsive design, per se, but enables you to assign distinct views to different types of devices.
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At the device level, responsive design works best if the page contains the type of text and image-based content often found on publisher sites.
FORBES: Mobile Apps: The Trouble With Using 'Responsive Design'
While responsive design can help you achieve a certain measure of consistency across channels, the real prize lies with the ability to create unique experiences.
FORBES: Mobile Apps: The Trouble With Using 'Responsive Design'
Responsive design implicitly suggests that mobile is a subset of the traditional Web, but it is clear that people use mobile for a very different end.
FORBES: Mobile Apps: The Trouble With Using 'Responsive Design'
The responsive design of Unpartial is also notable, and is intended to work on multiple devices at the same time and deliver an optimal experience for each.
This solves a lot of user interface problems and would lead to a more usable product but it raises the notion of responsive design to a whole new level.
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Once you understand the kind of mobile experience you want to create, you can decide whether adopting a responsive design philosophy can deliver upon these expectations and goals.
FORBES: Mobile Apps: The Trouble With Using 'Responsive Design'
Responsive design should be the norm for current websites but that means major overhauls for most brands. 2013 is the year that such redesigns should be considered mandatory.
Beyond device-specific content display, the two other pieces to consider when designing your mobile strategy are use case and context, two realms in which responsive design does not contribute meaningfully.
FORBES: Mobile Apps: The Trouble With Using 'Responsive Design'
Some specific skills that seem likely to increase in popularity are HTML5, responsive design, user experience, and anything related to mobile, as we become more and more attached to our mobile devices.
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Responsive design is a means to an end.
FORBES: Why You Need to Prioritize Responsive Design Right Now
So when is responsive design an appropriate solution?
FORBES: Mobile Apps: The Trouble With Using 'Responsive Design'
However, while responsive design aims to scale web content fluidly across multiple devices with different screen sizes, it may not represent the best option for organizations aiming to deliver unique and innovative experiences to customers.
FORBES: Mobile Apps: The Trouble With Using 'Responsive Design'
The limitations of responsive design in adapting for use case and context means that it is more hindrance than help in mobilizing distinct, device-specific experiences that impart user value, such as more complicated web applications.
FORBES: Mobile Apps: The Trouble With Using 'Responsive Design'
The UI merges some Kindle- and Windows 8-esque features with things that are totally original -- like responsive design which allows the exact same OS and apps to run on a phone, tablet, TV or desktop.
We now have a little more REX with responsive design and the fact that the layout is not the problem, the context is: when using a mobile device like smartphones, users are in a mobile context (commuting or waiting in a line).
Adobe Edge Reflow builds upon the embryonic responsive design tools in the current Dreamweaver and gives you complete control over breakpoints between different screen sizes, as well as WYSIWYG control over CSS styles and the ability to identify and export all of the relevant bits of code.
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The new design not only fully embodies the Metro design principles, it is also the first site from a big tech company to embrace responsive web design.
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Responsive Web design is great from not only an SEO standpoint but also a usability perspective.
Two years ago, when Ethan Marcotte invented responsive web design, developers around the world had a huge Ah-Ha!
If content serving is dynamic depending on desktop or mobile requests, use responsive Web design to handle different content serving using the same URL structure.
The SEO benefit of the responsive Web design approach is that it provides the flexibility to maintain and build search equity to a single set of core HTML pages.
Bottom line: If the same content is being served on the desktop and mobile websites, use responsive Web design to maintain the same URL structures and display optimal layouts based on screen size.
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