Responsive Web design is great from not only an SEO standpoint but also a usability perspective.
Two years ago, when Ethan Marcotte invented responsive web design, developers around the world had a huge Ah-Ha!
If content serving is dynamic depending on desktop or mobile requests, use responsive Web design to handle different content serving using the same URL structure.
The new design not only fully embodies the Metro design principles, it is also the first site from a big tech company to embrace responsive web design.
FORBES: Microsoft's Site Redesign Will Introduce Mainstream Business To The Responsive Web
The SEO benefit of the responsive Web design approach is that it provides the flexibility to maintain and build search equity to a single set of core HTML pages.
Bottom line: If the same content is being served on the desktop and mobile websites, use responsive Web design to maintain the same URL structures and display optimal layouts based on screen size.
Responsive Web design is a new design approach that enables Web designers and developers to build and maintain a single website to serve to all kinds of devices: smartphones, tablets, laptops and more.
FORBES: The Future Of The Web: The Case For Responsive Design
Responsive web design was invented just over two years ago, out of the robot-infused mind of Boston designer Ethan Marcotte (he went on to write a book of the same title).
FORBES: Microsoft's Site Redesign Will Introduce Mainstream Business To The Responsive Web
He likened the radio technology to responsive web design, a technique which enables web pages to automatically change shape and configuration depending on what type of device they are being read on, such as a smartphone or tablet.
The whole practice of responsive web design that has evolved over the past two years as the most expedient way to deal with getting web content to look decent on the ever-proliferating variety of mobile devices is based on the width of the viewport.
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My post was not to sell anything, but to just question the responsive approach to mobile web design.
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However, while responsive design aims to scale web content fluidly across multiple devices with different screen sizes, it may not represent the best option for organizations aiming to deliver unique and innovative experiences to customers.
FORBES: Mobile Apps: The Trouble With Using 'Responsive Design'
The next frontier in the evolving One Web approach is building on responsive design techniques to develop websites that are truly adaptive.
FORBES: The Future Of The Web: The Case For Responsive Design
People magazine recently adopted responsive design to great effect in order to scale traditional Web content across screens.
FORBES: Mobile Apps: The Trouble With Using 'Responsive Design'
Responsive design implicitly suggests that mobile is a subset of the traditional Web, but it is clear that people use mobile for a very different end.
FORBES: Mobile Apps: The Trouble With Using 'Responsive Design'
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