Using a reaction equilibrium metaphor, Fear and Greed are two reasonably stable, low-energy states for a Board, and which one is the preferred resting state depends on the makeup of the group.

FORBES: The Energetics of Fear and Greed in the Boardroom

Seems there are so many possibilities here that we won't be resting until the Keystone State comes clean with its real intentions here.

ENGADGET: Pennsylvania takes second look at Verizon-MCI merger

But for marketing activities, the steady state should be to do those locally, with burden of proof resting on global to make the case for why activities should be done globally.

FORBES: Global Marketing: What You Need to Know