Revenues have also increased each year since 2008, as has net income, return on equity, return on assets, operating margins, and net margins.

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Dividend payouts, operating margins, return on assets, return on equity as measured by these traditional profitability metrics, Otellini delivered the goods.

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For the year 2009 its operating margin was at 0.29%, return on assets was 2.91% and return on equity was 8.59%.

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Shabby figures when measured up against arch rival BMW, whose operating margin was at 0.46%, return on assets was 0.20% and the return on equity was1.02%.

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Its own financial position is even worse: Their 2009 operating margin stood at 2.83%, the return on assets was 4.89% and return on equity, 17.89%.

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The higher the return on capital which he defines as pretax operating profit divided by the sum of net working capital and net fixed assets the more effectively a company is using its capital to generate profit.

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