This movement will also show its face in the arrival of an increasingly utopian society, which toys with the same paradoxical lens by offering opportunities to be isolated in reveries of never before seen levels of personalization and customization, while also producing a new crop of specialized cults that renew our sense of belief and satisfy our need to belong (SoulCycle, Blueprint Cleanse, Girls).
FORBES: How Communication's 'Creative Destruction' Will Drive Business Growth