Is this a new form of reverse cause marketing in action?

FORBES: Reverse Cause Marketing: Coca-Cola Goes on the Defensive

Fifa says it wants immediate action to reverse the situation.

BBC: Mohammed Hatimy

Others are only now taking action to reverse slumping production.

ECONOMIST: More drilling, less subsidising

He called on Russia to reverse its opposition to international action led by the United Nations.

CNN: U.N. monitors: Stench of death in air in Syrian town

He bowled at good pace and has a sort of slingy action which assists reverse swing.

BBC: Jonathan Agnew column

You said that this nation could end up in a crisis without action that we would be unable to reverse.

WHITEHOUSE: Presidential Press Conference

The new standard of practice is to lock down the camera and move the action around it, instead of the reverse, which is the case in today's 2D movies.

CNN: Why I can't watch 3D TV

The action starts with a kiss, like a love story in reverse, except that what impels the kissers is not passion but a sluggish technical curiosity.

NEWYORKER: Bringing Up Babies

The President will travel to Oslo on the 10th, and believed it was important to use this visit to help get us to the point of a deal -- something that can take the type of action that scientists say need to be taken to stop and reverse climate change.

WHITEHOUSE: Press Briefing

In the current term, the court is deciding a case involving an affirmative-action policy at the University of Texas, and the court may reverse at least part of a 2003 ruling that allowed some consideration of race in university admissions.

WSJ: Voting Act Under Scrutiny

Two years after the Asian currency crisis abruptly slammed booming economies into reverse and threatened a global recession, there has been much talk about reforming the international financial architecture, but less action.

CNN: FIXING THE WORLD