" But DeLay adds, "Politics is about rewards and punishments, about consequences and cause and effect.

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Rewards and punishments should be based on merit, but such cannot be determined arbitrarily by the wielders of power.

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Mr Covey taught that employees were not merely cogs in a machine powered by rewards and punishments, but individuals.

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If Major League Baseball wants to ensure the top stars show up in this day and age, then they need to use financial rewards and punishments to impact player incentives.

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Some classrooms follow a fairly strict applied behavioral analysis methodology, which tends to put a strong emphasis on one-on-one instruction, using rewards and punishments to spur learning and measuring incremental progress.

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Among the most frightening sources of danger today are religious zealots whose actions are motivated as much by "other-worldly" costs and benefits as by the sorts of punishments and rewards that we are capable of threatening or offering.

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And finally, Wall Street itself will the ultimate persuader: as the returns from hierarchical bureaucracy continue to decline, while the new way of leading and managing leads to outstanding returns even in a period of overall economic stagnation, the financial punishments for failure to innovate, and the financial rewards for firms that truly delight customers, will be so extraordinary that change will no longer be an option.

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