Since 1976, trade in rhinoceroshorn has been regulated under the Convention on International Trade in Endangered Species of Wild Fauna and Flora, a treaty signed by more than 175 countries to protect fish, wildlife and plants that are or may become imperiled as a result of demand in international markets.
To explain the pressures many endangered species face from humans, Attenborough came face-to-face with a baby rhinoceros in Kenya, whose horn had been removed to protect him from poachers.