The company has also had a tight customer focus, laser-targeting auto-rickshaw drivers for the vehicle.
Its hurts our feeling when overweight people get onto our rickshaw and won't pay their fares.
They travel long distances on foot, or by bus, boat, bicycle, rickshaw, sled or subway.
West Bengal's government sees the rickshaw trade as an outworn symbol of the colonial yoke.
They hailed a motorized rickshaw to a bus stop where she could catch a ride home.
But what else are the thousands of rickshaw-wallahs, in one of the world's poorest cities, to do?
They flagged down a flat-bed rickshaw driver, who pedaled them and their gear to the Beijing Hotel.
The day's first arrivals are a barely literate rickshaw driver, an elderly couple and a call-centre worker.
"We feel the power, " declared 22-year-old Moussa Ghaznavi, the son of a rickshaw driver now studying media science.
Abed, a rickshaw puller, sold his rickshaw and his home to pay for his son's medical treatment in Dhaka.
James Myer of Rickshaw Revolution wants to operate up to three town rickshaws.
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Since 2008, workshop Rickshaw Bagworks has enjoyed a cult-like following of local cyclists and professionals who snatch up made-to-order messenger bags.
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In Wamena, a sprawling town in the highlands, it is wise to take a bicycle rickshaw, not a motorcycle taxi.
But she said a passing rickshaw driver took her to a police station, staying with her for hours, helping to translate.
Beg, is the best guess of a group of rickshaw-pullers on Debendra Ghosh Road, a typically crowded alley in central Kolkata.
One old man had blisters all over his hand driving a rickshaw.
Peerzada held special screenings in Islamabad and Lahore, inviting around 140 people from all walks of life, from rickshaw drivers to judges.
Disturbed by a passing motorcycle rickshaw, a macaque pokes it head from beneath the arch to observe the scene, before retreating nonchalantly into the shade.
Inspired by Western artists like Francis Bacon and Lucian Freud, he explores themes from Indian mythology and frequently depicts underdogs--rickshaw pullers, trussed bulls.
Reports in the Indian media said that the teenage girl had taken an auto rickshaw home from near a busy mall in Indirapuram in Ghaziabad.
One night, as sunset approached, Wagh stuck with one rickshaw driver.
The historical, architectural treasure-trove of Old Goa, filled with the remnants of a city that once rivalled Rome, are a quick rickshaw or moped ride away.
Lou has a sister (Sarah Silverman) with a drinking problem, and Margot meets a neighbor, Daniel (Luke Kirby), who rides a rickshaw and sweet-talks her into half-reluctant desires.
King entered the court in a red velvet chair carried aloft by four bare-chested college football players, before Riggs followed in a rickshaw drawn by a group of scantily-clad models.
In a primary school near a huge slum in Dhaka, pupils aged between six and 10 include the children of rickshaw drivers and women who break bricks for a living.
Tom Colicchio has assembled a makeshift space of picnic tables, good beer (including a slightly sweet Highline Elevated Wheat by Brooklyn Brewery) and popular food trucks, like Rickshaw Dumplings.
Most of those working in what count as service jobs across Asia lead less modern and productive lives: shopkeepers, rickshaw-pullers, foot-masseuses, security guards, barbers, road-sweepers, dhobi-wallahs, lift attendants, rubbish-pickers and so on.
The town, which buzzes during the day with tourists catching trains to and from Aguas Calientes, is hushed at night, with locals peddling three-wheel motorcycle rickshaw taxis, transporting weary walkers the few blocks to their destination.
From a solar-paneled rickshaw they explore the cuts being made in transport -- nearly the whole public transport system is run on natural gas (CNG) and the Metro system is expanding to take 17 million cars off the road reducing emissions by 160 millions tons.
As for the hundreds of millions of other potential customers, they may wait some time before buying their first car, and in the meantime they might be found riding in the back of an RE60, sampling the experience and hearing about it firsthand from pleased rickshaw drivers.
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