But, done right, down the road, former pogo stick makers are perhaps doing something still more profitable in an area where we have comparative advantage.

FORBES: David Ricardo's Sugar Rush

The Store, for instance, lists a series of featured titles above a sideways scroll of browsable categories -- left and right on the analog stick take one through the featured games, while clicking up or down shifts to the next list.

ENGADGET: Steam Big Picture beta hands-on HD