Why would anyone pay probably twice the asking price of the PS3 for additional features that appear to begin and end with "rigid beam construction"?

ENGADGET: Why would anyone buy a Blu-ray player (other than the PS3)?

The open-cage printer will work using "fused filament fabrication" with 1.75mm filament, and will also feature 100 micron layer resolution (0.1 millimeter), rigid aluminum construction, an open-source software tool chain and optional heated build platform.

ENGADGET

Construction Workplace Misclassification Act establishes rigid criteria for differentiating independent contractors from employees in the construction industry.

FORBES: Criminal Penalties For Misclassifying Independent Contractors?

Spain's construction bust and rigid labour markets seem certain to condemn it to years of economic struggle and high unemployment, yet Michigan is scarcely in better shape.

ECONOMIST: Greece's sovereign-debt crunch

The company's products are used by diverse consumer and industrial markets, including flexible and rigid packaging, automotive products, coatings, residential and commercial construction as well as other durable and non-durable goods.

FORBES: #1,487 Westlake Chemical

This segment includes the production of rigid container sheet, as well as sheets and plates used in the transportation, building and construction and distribution markets.

FORBES: Alcoa Can't Wait But You Should Before You Buy