Hitachi's SH3-DSP integrated RISC architecture is optimized to allow smart phones and other handheld devices to access information from the Internet.

CNN: New chip design targets cell phones

Joel Birnbaum was the head of HP Labs at the time and he knew that RISC (Reduced Instruction Set Computing)architecture was the future and not CISC (Complex Instruction Set Computing).

FORBES: Question of the Day: Why Does HP Continue to Screw Up?