The book details the general's rise through theranks, from his time as a West Point cadet to serving in the 82nd Airborne Corps and earning his Special Forces Green Beret, and then commanding a battalion of the 75th Ranger regiment.
Its innovative commenda, a partnership in which capital-poor sailors and rich Venetians shared the profits from voyages, allowed those of modest background to rise through theranks.
Heineken gets 21% of its profits from Africa already, and this figure is set to skyrocket as African incomes rise and millions of Africans join theranks of the middle classes.