Centuries of emotional conditioning and pent up demand will stimulate the demand for the gold fund as investors hope to participate in the road to riches by owning gold.

FORBES: The Alchemy Of Gold

The idea that using borrowed money to buy assets is the smart road to riches might lose currency, changing attitudes to home ownership as well as to parts of the finance sector such as private equity.

ECONOMIST: Repent at leisure

This a succinct statement of a veritable law of nature and a roadmap of the road to riches deserves to be at the center of our policy.

FORBES: Kaiser's Postulate: Bringing Free Market Economics to South America

If money manipulation were the road to riches, Zimbabwe, Argentina and Bolivia would own the world.

FORBES: Fact and Comment

For Jonathan Duhamel, the road to riches meant dropping out of a finance degree program at the University of Quebec in Montreal to concentrate on playing poker.

FORBES: New Poker Champion Doesn't Need A Finance Degree

And after one semester into my major, I realized that journalism might not be the road to riches.

FORBES: Buying a First House in the Midst of a Financial Crisis

For investors in Premier Foods, the road to riches is unlikely to be as smooth as its instant mash.

ECONOMIST: A debt-ridden firm tries to breathe new life into old brands

The sale of MySpace is a sobering reminder that even in bubble times, social networking is not always the road to riches.

BBC: MySpace sale offers tough lessons in social networking

This is where the Road to Riches begins.

BBC: Road to Riches

As long as the market went up, these neophyte punters saw stock investing as a road to easy riches.

CNN: Going to the People