Actors like Robert Downey Jr. and Gwyneth Paltrow even got involved, providing their likenesses.
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Previous recipients of the award include Martin Scorsese, Sandra Bullock and Robert Downey Jr.
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After a disjointed second outing, the movie is leaning heavily on the talents of Robert Downey Jr.
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Reportedly, Robert Downey Jr. and Johnny Depp turned down the role, and either might have played him with more aplomb.
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Robert Downey Jr. spoke of his fascination with Chinese culture during a promotional tour for the film in Beijing last month.
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Some blame Hollywood for the increase of young heroin addicts, citing use by actors including Christian Slater and Robert Downey Jr.
From Robert Downey Jr. to Courtney Love to the more recent Lindsay Lohan, underwriting companies have long been feasting on Hollywood's wayward.
Notable clients: Britney Spears, Ben Affleck, Matthew Perry and Robert Downey Jr.
"Iron Man 2" (May 7): With a cast like Robert Downey Jr.
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Directed by Guy Ritchie and starring (most notably) Robert Downey Jr. the trailer is, dare I say it, live action done right.
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Hollywood stars attending the event include Barbra Streisand, Robert Downey Jr.
The role will also make Hemsworth an important part of the upcoming Avengers flick, where he'll have to hold his own against Iron Man's Robert Downey Jr.
After a series of indie flicks and some time off to play mom, Paltrow scored big with her leading lady role opposite Robert Downey Jr. in the summer blockbuster Iron Man.
The release of Iron Man 2, which stars Robert Downey Jr. along with a number of other stars, comes before Disney is scheduled to release its first quarter results on Tuesday.
He even suggested that actor Robert Downey Jr would make a better choice next year as his acceptance speech for Sherlock Holmes was the "only real display of comedy chops" at the ceremony.
Robert Downey Jr. urged the crowd at the American Cinematheque award ceremony to forgive the embattled actor and move past the ugliness that has plagued his personal life and career in recent years.
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Then of course, there's Kirk Lazarus (Robert Downey Jr. in a knockout performance), a pompous multi-Oscar winner who is always eager to show audiences just how far he'll go for the sake of art.
Two comeback stories received nominations: Robert Downey Jr.
Tebow was the talk of the country back then, as it seemed everyone including actor Robert Downey Jr. at the Oscars was dropping to a knee to do their version of "Tebowing, " mimicking the quarterback's prayerful pose.
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