On the other end of the spectrum, Rolex celebrated the 50th anniversary of a classic: the Oyster Perpetual Cosmograph Daytona, famously worn by Paul Newman.

WSJ: New Luxury Watches From BaselWorld

Which leaves only Rolex, an unstoppable force that holds 25% of the high-end market with basically one watch, the Oyster, while keeping the company's inner workings almost completely hidden behind a gold-clad fortress in Geneva (see "As Tight as an Oyster").

FORBES: Time Is Money