Once the telcos roll out on a larger scale, we'll see how it impacts the satellite and cable companies.

ENGADGET: DirecTV posts Q3 results HD

The day-to-day urgency of a business at scale can easily roll over the time and effort it takes to meaningfully engage a customer.

FORBES: A New Era -- the Era of the Customer

Coca Cola plans to test it in dozens of locations this year and will expects to roll it out on a larger scale next year.

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As the scale of any misstatement or deception becomes clear, further heads may roll.

ECONOMIST: Assessing the seriousness of Shell's crisis

Chip-scale sensors already tell an SUV's master computer when the vehicle is about to roll over and the Wii game controller when the live player wants to swing the virtual bat.

FORBES: Magazine Article