In a recent Time Magazine article on the changing role of RonaldMcDonald the clown, this point was emphasized, symbolic of the change in a brand once centered on children that has fundamentally widened its focus.
First he led a demonstration against the offending hamburger chain and then set up the Slow Food organization - a longer lasting legacy than throwing rocks at RonaldMcDonald and co - dedicated to preserving the pleasure and passion that surrounds food.