This raises an important question: If consumers are deeply rooted in being social on the Web (a thesis widely accepted by analysts and industry observers and evident from the billions of active social networks users), how can companies respond in a way that provides both a social experience to those consumers and brand control to those very companies?

FORBES: Listening To Social Media Cues Doesn't Mean Ceding Control

Was it, as some tacticians argue, a case of India's game being too rooted in natural grass to accommodate an international switch to artificial turf?

WSJ: Social Media

The spokesman said Mr. Saverin's decision to renounce his citizenship was primarily rooted in "business reasons" rather than being tax-related.

WSJ: Asia Is a Draw as U.S. Weighs Higher Taxes

But the problem with those bizarre and offensive comments was rooted in the policies the Senate candidates were being asked to defend -- namely, their faith-based opposition to abortion, even in cases of rape.

CNN: Jindal, courage is not enough

Collecting interest is forbidden by the Koran, but "the idea of being an entrepreneur and taking money and turning it around for profit is deeply rooted in the religion, " says Ahmed Zayat, the CEO of Al Ahram Beverages in Cairo.

FORBES: Why the Middle East doesn't work