Indeed, the company's release of "Cut the Rope: Time Travel" reflects the fact that launches have become make-or-break moments for apps.

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Cut the Rope offers another simple idea (slicing a rope holding a cute frog-like creature so it can eat snacks), with lovely graphics and puzzles that are just hard enough to be gratifying when you solve them.

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Indeed, the company's release of "Cut the Rope: Time Travel" reflects the fact that launches have become a make-or-break moments for apps.

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Speaking of rope, in Sheriff Gores video re-enactment the ends of the rope are taped so Rebecca taped them every time she cut them?

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Instead, it's about moving one very green, goofy sounding pig to various points on a map to collect items and reach a goal -- it's much more Cut the Rope than Angry Birds.

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The same physics-based game mechanics are at play in Bad Piggies that made both Cut the Rope and Angry Birds so popular, and they're just as fun in this time around.

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Custom shops can cut out logos on the side and light them with neon rope lights, add blue-green LEDs to the fans inside or give the box a custom paint job.

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