RunicGames, the developer behind the long-awaited action-RPG Torchlight 2, has announced that they will be announcing a release date for the game this Friday at PAX Prime.
Blizzard, as one half of the Activision-Blizzard colossus, is a much bigger company than RunicGames and Diablo 3 had a larger budget (in terms of both development and advertising) and a lot more name recognition than Torchlight 2.
In any case, withholding judgment on Diablo 3 for the time being (though I had more fun with the Torchlight 2 beta and prefer the simple DRM RunicGames includes to Blizzards always-online requirement) I still think that the release of a major PC title is a welcome event.
Obviously, the fact that Runic was made up of members of the creative teams from those games added a degree of hilarity to that exchange, but more to the point it demonstrated a fundamental misunderstanding of how copyright works.